Typography Exists To Honor Content.

In The Native Literatures Of North America There Aren't Any Novels. Instead, The Major Genre Is Myth. And Myths Are Stories That Are Fundamentally About The World, Not About Human Individuals. A Myth Needn't Include Any Humans At All. If It Does Include Them, They're Usually Minor Characters - Imaginary Humans Sent Out Like Scouts To Report Back On What's Happening In The Mythworld, But Not Central Participants In The Action.

Space In Typography Is Like Time In Music. It Is Infinitely Divisible, But A Few Proportional Intervals Can Be Much More Useful Than A Limitless Choice Of Arbitrary Quantities.

By All Means Break The Rules.

By All Means Break The Rules, And Break Them Beautifully, Deliberately And Well.

Typography At Its Best Is A Visual Form Of Language Linking Timelessness And Time.