Treat Different People Differently. Anything Else Is

Two Different Things: A Crowd Is A Tribe Without A Leader. A Crowd Is A Tribe Without Communication. Most Organizations Spend Their Time Marketing To The Crowd. Smart Organizations Assemble The Tribe.

Give Up Control And Give It Away ... The More You Give Your Idea Away, The More Your Company Is Going To Be Worth.

Decide, Before You Start, That You're Going To Change Three Things About What You Do All Day At Work. Then, As You're Reading, Find The Three Things And Do It. The Goal Of The Reading, Then, Isn't To Persuade You To Change, It's To Help You Choose What To Change.

The Tiny Cost Of Failure...is Dwarfed By The Huge Cost Of Not Trying.

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.