A Brand Is The Set Of Expectations,

People Watch What You Do More Than Listen To What You Say.

The Art, The New, The Ability To Connect The Dots And To Make An Impact - Sooner Or Later, That Can Only Come From One Who Creates, Not From A Teacher And Not From A Book.

There's Nothing Wrong With Having A Plan. Plans Are Great. But Missions Are Better. Missions Survive When Plans Fail, And Plans Almost Always Fail.

Fitting In Is A Short-term Strategy That Gets You Nowhere. Standing Out Is A Long-term Strategy That Takes Guts And Produces Results.

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.