Traveling Is My Form Of Self-education.

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

Everything We Personally Own That’s Made, Sold, Shipped, Stored, Cleaned, And Ultimately Thrown Away Does Some Environmental Harm Every Step Of The Way, Harm That We’re Either Directly Responsible For Or Is Done On Our Behalf.

True Adventure Begins When Everything Goes Wrong.

I Think Risk Is Important. I Don't Care If It's A Great Financial Risk Or A Physical Risk. You Only Get Out Of Something What You Put Into It And The Fact That You Are Willing To Risk Something Means That You Are Going To Get A Lot More Out Of It.

I Say The Last 10 Percent Of The Way To Perfection Takes So Much Of Your Life That It Isn't Worth The Effort. This Overzealous Attitude Is What Creates Religious Fanatics, Body Nazis, And Athletes Who Are Exceedingly Dull To Converse With.