Hire Extremely Independent, Intelligent, And Passionate People,

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

We're Not Citizens Anymore. We're Consumers. That's What We're Called. It's Just Like Being An Alcoholic And Being In Denial That You're An Alcoholic. We're In Denial That Each And Every One Of Us Is The Problem. And Until We Face Up To That, Nothing's Going To Happen.

There's A Movement For Simplifying Your Life: Purchase Less Stuff, Own A Few Things That Are Very High Quality That Last A Long Time, And That Are Multifunctional.

Traveling Is My Form Of Self-education.

Mastery... Is To Work Toward Simplicity; Replace Complex Technology With Knowledge, Hard Work, And Skill.