To Succeed In This New World, We

You Must Accept That If The Computer Is A Tool, It Is The Job Of Tool User To Know What To Use It For.

The Most Critical Case In A Corporation, Especially A Big One, Is When Everything Goes Well, When You Have Accomplished Your Objectives. When The Temptation Is To Work Twice As Hard Instead Of Saying, "we Have Accomplished Our Objectives, We Have To Think Again."

Most Americans Do Not Know What Their Strengths Are. When You Ask Them, They Look At You With A Blank Stare, Or They Respond In Terms Of Subject Knowledge, Which Is The Wrong Answer.

This Society In Which Knowledge Workers Dominate Is In Danger Of A New "class Conflict" Between The Large Minority Of Knowledge Workers And The Majority Of Workers Who Will Make Their Livings Through Traditional Ways, Either By Manual Work... Or By Service Work. The Productivity Of Knowledge Work - Still Abysmally Low - Will Predictably Become The Economic Challenge Of The Knowledge Society. On It Will Depend The Ability Of The Knowledge Society To Give Decent Incomes, And With Them Dignity And Status, To Non Knowledge People.

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.