...there Must Be A Sequence To Learning,

Anyone Who Has Studied The History Of Technology Knows That Technological Change Is Always A Faustian Bargain: Technology Giveth And Technology Taketh Away, And Not Always In Equal Measure. A New Technology Sometimes Creates More Than It Destroys. Sometimes, It Destroys More Than It Creates. But It Is Never One-sided. The Invention Of The Printing Press Is An Excellent Example. Printing Fostered The Modern Idea Of Individuality But It Destroyed The Medieval Sense Of Community And Social Integration.

By Itself Photography Cannot Deal With The Unseen, The Remote, The Internal, The Abstract, It Does Not Speak Of Man, Only Of A Man ; Not Of Tree, Only A Tree.

We Can Make The Trains Run On Time But If They Are Not Going Where We Want Them To Go, Why Bother?

People Like Ourselves May See Nothing Wondrous In Writing, But Our Anthropologists Know How Strange And Magical It Appears To A Purely Oral People - A Conversation With No One And Yet With Everyone. What Could Be Stranger Than The Silence One Encounters When Addressing A Question To A Text? What Could Be More Metaphysically Puzzling Than Addressing An Unseen Audience, As Every Writer Of Books Must Do? And Correcting Oneself Because One Knows That An Unknown Reader Will Disapprove Or Misunderstand?

Television Is Our Culture's Principal Mode Of Knowing About Itself. Therefore -- And This Is The Critical Point -- How Television Stages The World Becomes The Model For How The World Is Properly To Be Staged. It Is Not Merely That On The Television Screen Entertainment Is The Metaphor For All Discourse. It Is That Off The Screen The Same Metaphor Prevails. (92)