Typography Fostered The Modern Idea Of Individuality,

Printing Links The Present With Forever. It Carries Personal Identity Into Realms Unknown.

Americans No Longer Talk To Each Other, They Entertain Each Other. They Do Not Exchange Ideas, They Exchange Images. They Do Not Argue With Propositions; They Argue With Good Looks, Celebrities And Comercials.

We Can Make The Trains Run On Time But If They Are Not Going Where We Want Them To Go, Why Bother?

Information Is Now A Commodity That Can Be Bought And Sold, Or Used As A Form Of Entertainment, Or Worn Like A Garment To Enhance One's Status. It Comes Indiscriminately, Directed At No One In Particular, Disconnected From Usefulness; We Are Glutted With Information, Drowning In Information, Have No Control Over It, Don't Know What To Do With It.

What The Advertiser Needs To Know Is Not What Is Right About The Product But What Is Wrong About The Buyer.