There Is A Huge Wave Of Interest

Individual Investors Predictably Flock To Stocks In Companies That Are In The News.

An Individual Who Expresses High Confidence Probably Has A Good Story, Which May Or May Not Be True.

Knowing The Importance Of Luck, You Should Be Particularly Suspicious When Highly Consistent Patterns Emerge From The Comparison Of Successful And Less Successful Firms. In The Presence Of Randomness, Regular Patterns Can Only Be Mirages.

We Have Associations To Things. We Have, You Know, We Have Associations To Tables And To - And To Dogs And To Cats And To Harvard Professors, And That's The Way The Mind Works. It's An Association Machine.

An Investment Said To Have An 80% Chance Of Success Sounds Far More Attractive Than One With A 20% Chance Of Failure. The Mind Can't Easily Recognize That They Are The Same.