There Is A Difference Between Giving Directions

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.

The Most Basic Human Desire Is To Feel Like You Belong. Fitting In Is Important.

Communication Is Not About Speaking What We Think. Communication Is About Ensuring Others Hear What We Mean.

We Should Never Change Our Minds About Where We Are Going, But Always Be Curious About Different Ways To Get There.

Why Did We Start Doing What We’re Doing In The First Place, And What Can We Do To Bring Our Cause To Life Considering All The Technologies And Market Opportunities Available Today?