There Are No Rules, But You Break

Use State-of-the-heart Technology Online And Offline To Turn Listeners Into Viral Advocates And Customers Into Raving Fans.

In Any Situation That Calls For You To Persuade, Convince Or Manage Someone Or A Group Of People To Do Something, The Ability To Tell A Purposeful Story Will Be Your Secret Sauce.

When You Want To Move Somebody, You Have To Say To Yourself: 'i'm In The Emotional Transportation Business. I Gotta Move Them, Emotionally.

Nothing Drew Me To The Film Business. I Was Propelled By The Fear And Anxiety Of Vietnam. I Had Been Drafted Into The Marines. My Brother Was Already Serving In Vietnam. I Bought, If You Will, A Stay Of Execution - Both Literally And Figuratively - And Went On To Graduate School Of Business From The Law School That I Was Attending.

In Today's Roller-coaster Economy, Hyper-competitive, Fear-based, Flat And Global World, Convincing Anyone To Do Anything At Any Time Requires Getting Their Attention, Creating Their Intention And Turning It To Action.