There Are A Thousand No's For Every

We Have Always Thought About Design As Being So Much More Than Just The Way Something Looks. It's The Whole Thing: The Way Something Works On So Many Different Levels. Ultimately, Of Course, Design Defines So Much Of Our Experience.

I’m Always Focussed On The Actual Work, And I Think That’s A Much More Succinct Way To Describe What You Care About Than Any Speech I Could Ever Make.

Its Difficult To Do Something Radically New, Unless You Are At The Heart Of A Company.

One Thing Most People Don't Know Is That Steve Jobs Is An Exceptional Designer.

I Get An Incredible Thrill And Satisfaction From Seeing Somebody With Apple’s Tell-tale White Earbuds. But I’m Constantly Haunted By Thoughts Of, Is It Good Enough? Is There Any Way We Could Have Made It Better?