The Tool User, Provided The Tool Is

Suppliers And Especially Manufacturers Have Market Power Because They Have Information About A Product Or A Service That The Customer Does Not And Cannot Have, And Does Not Need If He Can Trust The Brand. This Explains The Profitability Of Brands.

No Financial Man Will Ever Understand Business Because Financial People Think A Company Makes Money. A Company Makes Shoes, And No Financial Man Understands That. They Think Money Is Real. Shoes Are Real.

To Make Knowledge Productive, We Will Have To Learn To See Both Forest And Tree. We Will Have To Learn To Connect.

Profit Is Not The Explanation, Cause, Or Rationale Of Business Behavior And Business Decisions, But The Test Of Their Validity.

Knowledge Is The Source Of Wealth. Applied To Tasks We Already Know, It Becomes Productivity. Applied To Tasks That Are New, It Becomes Innovation.