The Temptation To Entertain Instead Of Selling

The Headline Is The 'ticket On The Meat.' Use It To Flag Down Readers Who Are Prospects For The Kind Of Product You Are Advertising.

What Is A Good Advertisement? An Advertisement Which Pleases You Because Of Its Style, Or An Advertisement Which Sells The Most? They Are Seldom The Same.

Advertising People Who Ignore Research Are As Dangerous As Generals Who Ignore Decodes Of Enemy Signals.

No Sale, No Commission. No Commission, No Eat. That Made An Impression On Me.

You Make The Best Products You Can, And You Grow As Fast As You Deserve To.