The Television Commercial Is Not At All

Nothing Could Be More Misleading Than The Idea That Computer Technology Introduced The Age Of Information. The Printing Press Began That Age, And We Have Not Been Free Of It Since.

We Can Make The Trains Run On Time But If They Are Not Going Where We Want Them To Go, Why Bother?

The Way In Which The Photograph Records Experience Is Also Different From The Way Of Language. Language Makes Sense Only When It Is Presented As A Sequence Of Propositions. Meaning Is Distorted When A Word Or Sentence Is, As We Say, Taken Out Of Context; When A Reader Or Listener Is Deprived Of What Was Said Before, And After. But There Is No Such Thing As A Photograph Taken Out Of Context, For A Photograph Does Not Require One. In Fact, The Point Of Photography Is To Isolate Images From Context, So As To Make Them Visible In A Different Way.

School Has Never Really Been About Individualized Learning, But About How To Be Socialized As A Citizen And As A Human Being, So That We, We Have Important Rules In School, Always Emphasizing The Fact That One Is Part Of A Group.

Television Is Our Culture's Principal Mode Of Knowing About Itself. Therefore -- And This Is The Critical Point -- How Television Stages The World Becomes The Model For How The World Is Properly To Be Staged. It Is Not Merely That On The Television Screen Entertainment Is The Metaphor For All Discourse. It Is That Off The Screen The Same Metaphor Prevails. (92)