The Tangible Source Of Exploitation Disappears Behind

The People Recognize Themselves In Their Commodities; They Find Their Soul In Their Automobile, Hi-fi Set, Split-level Home, Kitchen Equipment.

The Liberating Force Of Technology The Instrumentalization Of Things Turns Into ... The Instrumentalization Of Man.

The World Of Immediate Experience The World In Which We Find Ourselves Living Must Be Comprehended, Transformed, Even Subverted In Order To Become That Which It Really Is.

The Avant-garde And The Beatniks Share In The Function Of Entertaining Without Endangering The Good Conscience Of The Men Of Good Will.

Where These Reduced (operational - E.w.) Concepts Govern The Analysis Of The Human Reality, Individual Or Social, Mental Or Material, They Arrive At A False Concreteness - A Concreteness Isolated From The Conditions Which Constitute Its Reality. In This Context, The Operational Treatment Of The Concept Assumes A Political Function. The Individual And His Behavior Are Analyzed In A Therapeutic Sense - Adjustment To His Society. Thought And Expression, Theory And Practice Are To Be Brought In Line With The Facts Of His Existence Without Leaving Room For The Conceptual Critique Of These Facts.