The Spectacle Is Not A Collection Of

Behind The Masks Of Total Choice, Different Forms Of The Same Alienation Confront Each Other.

Images Detached From Every Aspect Of Life Merge Into A Common Stream, And The Former Unity Of Life Is Lost Forever. Apprehended In A Partial Way, Reality Unfolds In A New Generality As A Pseudo-world Apart, Solely As An Object Of Contemplation. The Tendency Toward The Specialization Of Images-of-the-world Finds Its Highest Expression In The World Of The Autonomous Image, Where Deceit Deceives Itself. The Spectacle In Its Generality Is A Concrete Inversion Of Life, And, As Such The Autonomous Movement Of Non-life.

In Societies Where Modern Conditions Of Production Prevail, All Of Life Presents Itself As An Immense Accumulation Of Spectacles. Everything That Was Directly Lived Has Moved Away Into A Representation.

Among The Small Number Of Things That I Have Liked And Known How To Do Well, What I Have Assuredly Known How To Do Best Is Drink. Even Though I Have Read A Lot, I Have Drunk Even More. I Have Written Much Less Than Most People Who Write; But I Have Drunk Much More Than Most People Who Drink.

The More Powerful The Class, The More It Claims Not To Exist, And Its Power Is Employed Above All To Enforce This Claim. It Is Modest Only On This One Point, However, Because This Officially Nonexistent Bureaucracy Simultaneously Attributes The Crowning Achievements Of History To Its Own Infallible Leadership. Though Its Existence Is Everywhere In Evidence, The Bureaucracy Must Be Invisible As A Class. As A Result, All Social Life Becomes Insane.