The Purpose Of A Business Is To

Although He Reputedly Hated The Label Of 'guru', Peter Drucker Was, By Any Standards, The Greatest Management Guru The World Has Yet Seen. In 1996, The Mckinsey Quarterly Journal Described Him As The 'the One Guru To Whom Other Gurus Kowtow' And Robert Heller Described Him As 'the Greatest Man In The History Of Management', Praise Indeed For A Man Who Described Himself As 'just An Old Journalist'.

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

Through Systematic Terror, Through Indoctrination, Through Systematic Manipulation Of Stimulus, Reward, And Punishment, We Can Today Break Man And Convert Him Into Brute Animal... The First Step Toward Survival Is Therefore To Make Government Legitimate Again By Attempting To Deprive It Of These Powers... By International Action To Ban Such Powers.

I Would Hope That American Managers-indeed, Managers Worldwide-continue To Appreciate What I Have Been Saying Almost From Day One: That Management Is So Much More Than Exercising Rank And Privilege, That It Is Much More Than "making Deals." Management Affects People And Their Lives.

We All Have A Vast Number Of Areas In Which We Have No Talent Or Skill And Little Chance Of Becoming Even Mediocre. In Those Areas A Knowledge Workers Should Not Take On Work, Jobs And Assignments. It Takes Far More Energy To Improve From Incompetence To Mediocrity Than It Takes To Improve From First-rate Performance To Excellence.