As To The Idea That Advertising Motivates

A Fundamental Responsibility Of Leadership Is Make Sure That Everybody Knows The Mission, Understands It, Lives It.

With Christianity, Freedom And Equality Became The Two Basic Concepts Of Europe; They Are Themselves Europe.

Meetings Are A Symptom Of Bad Organization. The Fewer Meetings The Better.

There Is A Point At Which A Transformation Has To Take Place.

But Innovation Is More Than A New Method. It Is A New View Of The Universe, As One Of Risk Rather Than Of Chance Or Of Certainty. It Is A New View Of Man's Role In The Universe; He Creates Order By Taking Risks. And This Means That Innovation, Rather Than Being An Assertion Of Human Power, Is An Acceptance Of Human Responsibility.