The Process Is Not Just The Sum

Uncontrolled Variation Is The Enemy Of Quality.

No One Can Measure The Loss Of Business That May Arise From A Defective Item That Goes Out To A Customer.

Foremost Is The Principle That The Purpose Of Consumer Research Is To Understand The Customer's Needs And Wishes, And Thus Design Product And Service That Will Provide Better Living For Him In The Future. A Second Principle Is That No One Can Guess The Future Loss Of Business From A Dissatisfied Customer.

We Should Work On Our Process, Not The Outcome Of Our Processes.

...a Person And An Organization Must Have Goals, Take Actions To Achieve Those Goals, Gather Evidence Of Achievement, Study And Reflect On The Data And From That Take Actions Again. Thus, They Are In A Continuous Feedback Spiral Toward Continuous Improvement. This Is What 'kaizan' Means.