The Person Who Fails The Most Wins.

You Don't Win An Olympic Gold Medal With A Few Weeks Of Intensive Training.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

The Key To Success Is To Find A Way To Stand Out--to Be The Purple Cow In A Field Of Monochrome Holsteins.

A Brand That Stands For What All Brands Stand For Stands For Nothing Much.

If You Use Your Money To Create Exceptional Products And Services, You Won't Need To Spend It On Advertising.