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The Mistake Isn't Releasing Something Bad. The Mistake Is To Launch It And Get Pr People Involved. You Don't Want People To Start Amping Up Expectations For An Early Version Of Your Product. The Best Entrepreneurship Happens In Low-stakes Environments Where No One Is Paying Attention, Like Mark Zuckerberg's Dorm Room At Harvard.

If You Don't Know Who Your Customer Is, You Don't Know What Quality Is.

A Pivot Is A Change In Strategy Without A Change In Vision.

Here In Silicon Valley, I Have Taken Part In Hundreds Of Conversations Trying To Convince People To Dive In And Become Entrepreneurs. All Too Often, Innovators With Good, Safe, Jobs Are Unwilling To Put Their Family's Access To Health Care At Risk By Walking Away From Company-backed Medical Insurance.

The Grim Reality Is That Most Start-ups Fail. Most New Products Are Not Successful. Yet The Story Of Perseverance, Creative Genius, And Hard Work Persists.