The Next Time You Go Shopping, Demand

I Believe That Conventional Marketing Techniques Are Increasingly Ineffective. Customers Are Hyped Out. They Have Been Overmarketed. They Are Becoming More Cynical About The Whole Advertising And Marketing Process.

I Didn't Go To Business School, Didn't Care About Financial Stuff And The Stock Market.

The Beauty And The Fashion Industry Want To Control You. And The Way That They Do It Through Your Body. So Once They Control Your Body They Control Your Purse And The Products You Buy. Its A Fantastic Strategy And It's Working.

When You Take The High Moral Road It Is Difficult For Anyone To Object Without Sounding Like A Complete Fool.

It's About Creating A Product Or Service So Good That People Will Pay For It. Now 30 Years On The Body Shop Is A Multi Local Business With Over 2.045 Stores Serving Over 77 Million Customers In 51 Different Markets In 25 Different Languages And Across 12 Time Zones. And I Haven't A Clue How We Got Here!