The More You Know, The Less You

The Most Important Thing Is To Get The Fish In Quickly And Leave It In The Water. Forget The Hero Pose.

I'm The Company Philosopher And The Burr In The Saddle. I'm The One Who Says We Need To Try Harder, Improve The Quality Of Our Products, Become A Part Of The Political Process, Help Elect People Who Are Good For The Environment.

So All Of These Companies That Are Going For The Big Growth, If It Continues For Any Length Of Time, Will Outlast Their Resources And Outlast Their Customers And Go Belly-up. And That's Why These Huge Companies Have Massive Layoffs All The Time.

One Thing I Did Not Want To Change, Even If We Got Serious, Work Had To Be Enjoyable On A Daily Basis. We All Had To Come To Work On The Balls Of Our Feet And Go Up The Stairs Two At A Time.

I've Always Thought Of Myself As An 80 Percenter. I Like To Throw Myself Passionately Into A Sport Or Activity Until I Reach About An 80 Percent Proficiency Level. To Go Beyond That Requires An Obsession That Doesn't Appeal To Me. Once I Reach 80 Percent Level I Like To Go Off And Do Something Totally Different; That Probably Explains The Diversity Of The Patagonia Product Like - And Why Our Versatile, Multifaceted Clothes Are The Most Successful.