The Idea Of Intimately Entwining With Customers

...high End Does Not Necessarily Equal High Price. It's A Matter Of Attitude.

Test Fast, Fail Fast, Adjust Fast.

I Don't Want The 35-year-olds In My Audience To Think Of Me As As 'pops' Giving The Kind Of Advice That Only 65-year-olds Can Understand.

Power Lies In The Details, And The Tenacious Pursuit Of Such Hidden Levers Can Pay Off Enormously. While You Don't Want To Get A Reputation As A Prissy Worrywart, Worrying About The Details In Private Is Important. You May Think You Are The World's Greatest Speaker, But If The Auditorium's Sound System Is Singing Static - Well, Forget It.

Leaders Trust Their Guts. "intuition" Is One Of Those Good Words That Has Gotten A Bad Rap. For Some Reason, Intuition Has Become A "soft" Notion. Garbage! Intuition Is The New Physics. It's An Einsteinian, Seven-sense, Practical Way To Make Tough Decisions. Bottom Line, Circa 2001 To 2010: The Crazier The Times Are, The More Important It Is For Leaders To Develop And To Trust Their Intuition.