The Goal Of A Marketing Interaction Isn't

People That Take Responsibility Are Often Given Responsibility!

The Best Creative Solutions Don't Come From Finding Good Answers To The Questions That Are Presented... They Come From Inventing New Questions!

I Find That It's Almost Essential To Fall In Love With An Idea To Invest The Time It Takes To Make It Good And Worth Sharing. And Then, The Hard Part: Deleting That Idea When It's Just Not What It Could Be. Too Often, Organizations Are Good At The First Part, But Struggle With The Second. And So We Defend Expired Business Models, Support The Status Quo And Have A Knee-jerk Inclination To Preserve What We've Got.

Part Of Leadership (a Big Part Of It Actually) Is The Ability To Stick With The Dream For A Long Time.

That's Your Opportunity - To Approach Your Work In A Way That Generates Unique Learning And Interactions That Are Worth Sharing.