The Future Of Marketing Is Leadership

I Don't Think We Have Any Choice. I Think We Have An Obligation To Change The Rules, To Raise The Bar, To Play A Different Game, And To Play It Better Than Anyone Has Any Right To Believe Is Possible.

The Unhappy Theory Of Business Ethics Is This: You Have A Fiduciary Responsibility To Maximize Profit. Period. To Do Anything Other Than That Is To Cheat Your Investors. And In A Competitive World, You Don't Have Much Wiggle Room Here.

Anything Worth Achieving In Life Has A Dip

Dreams Are Difficult To Build And Easy To Destroy.

It's Easy To Be Afraid Of Taking A Plunge, Because, After All, Plunging Is Dangerous. And The Fear Is A Safe Way To Do Nothing At All. Wading, On The Other Hand, Gets Under The Radar. It Gives You A Chance To Begin.