The Effort Invested In 'getting It Right'

The Brains Of Humans Contain A Mechanism That Is Designed To Give Priority To Bad News.

People Tend To Assess The Relative Importance Of Issues By The Ease With Which They Are Retrieved From Memory—and This Is Largely Determined By The Extent Of Coverage In The Media. Frequently Mentioned Topics Populate The Mind Even As Others Slip Away From Awareness. In Turn, What The Media Choose To Report Corresponds To Their View Of What Is Currently On The Public’s Mind. It Is No Accident That Authoritarian Regimes Exert Substantial Pressure On Independent Media. Because Public Interest Is Most Easily Aroused By Dramatic Events And By Celebrities, Media Feeding Frenzies Are Common

If People Can Construct A Simple And Coherent Story, They Will Feel Confident Regardless Of How Well Grounded It Is In Reality.

In Essence, The Optimistic Style Involves Taking Credit For Successes But Little Blame For Failures.

People Should Be Conscious Of The Large Contribution Made By Anything That Gets People Together Easily In The Reduction Of Loneliness And Emotional Well-being.