The Brain Has This Amazing Ability To

Belief Is Easier When It Occurs Within A Community.

What We Know From Lab Studies Is That It's Never Too Late To Break A Habit. Habits Are Malleable Throughout Your Entire Life. But We Also Know That The Best Way To Change A Habit Is To Understand Its Structure - That Once You Tell People About The Cue And The Reward And You Force Them To Recognize What Those Factors Are In A Behavior, It Becomes Much, Much Easier To Change.

I Think I'm Smart, And I Know I Was A Good Mom. But There Wasn't A Lot I Could Point To And Say, That's Why I'm Special.

If You Believe You Can Change - If You Make It A Habit - The Change Becomes Real.

The Biggest Moment Of Flexibility In Our Shopping Habits Is When We Have A Child, Because When You Think About It, All Of Your Old Routines Sort Of Go Out The Window, And Suddenly A Marketer Can Come In And Sell You New Kinds Of Things.