The Biggest Mistake We See Companies Make

Obscurity Is A Far Greater Threat To Authors And Creative Artists Than Piracy.

Think Of How Wikipedia Works, How Amazon Harnesses User Annotation On Its Site, The Way Photo-sharing Sites Like Flickr Are Bleeding Out Into Other Applications. We're Entering An Era In Which Software Learns From Its Users And All Of The Users Are Connected.

Programming Is How We Talk To The Machines That Are Increasingly Woven Into Our Lives. If You Aren't A Programmer, You're Like One Of The Unlettered People Of The Middle Ages Who Were Told What To Think By The Literate Priesthood. We Had A Renaissance When More People Could Read And Write; We'll Have Another One When Everyone Programs.

No Matter Your Sector, Chances Are That People Are Already Twittering About Your Products, Your Brand, Your Company Or At Least Your Industry.

I Think Microsoft Will Have To Change. I Think That The Business Of Microsoft, The Company Of Microsoft, Is Going To Continue To Succeed. But I Think The Business Model Of Microsoft Is Going To Have To Change.