A Book Is Always A Dialogue With

Early On, When Software Was Developed By Computer Scientists, Just People Working With Computers, People Passed Around Software Because That Was How You Got Computers To Do Things.

No Matter Your Sector, Chances Are That People Are Already Twittering About Your Products, Your Brand, Your Company Or At Least Your Industry.

My Basic Belief Is You Need To Ride The Horse In The Direction That It's Going.

We're Entering A New World In Which Data May Be More Important Than Software.

When You Have To Prove The Value Of Your Ideas By Persuading Other People To Pay For Them, It Clears Out An Awful Lot Of Woolly Thinking.