The Best Way To Predict The Future

Communication Always Makes Demands. It Always Demands That The Recipient Become Somebody, Do Something, Believe Something. It Always Appeals To Motivation.

Knowledge Is Information That Changes Something Or Somebody - Either By Becoming Grounds For Actions, Or By Making An Individual (or An Institution) Capable Of Different Or More Effective Action.

Objectives Are Not Commands; They Are Commitments.

Marketing Is The Distinguishing, Unique Function Of The Business.

The Leader Sees Leadership As Responsibility Rather Than As Rank And Privilege.