The Basic Definition Of The Business And

The Question That Faces The Strategic Decision Maker Is Not What His Organisation Should Do Tomorrow. It Is, What Do We Have To Do Today To Be Ready For An Uncertain Tomorrow?

Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

If War Production Should Remain The Only Way Out Of A Long-term Depression, Industrial Society Would Be Reduced To The Choice Between Suicide Through Total War Or Suicide Through Total Depression.

We Can't Make People Better By Trying To Eliminate Their Weaknesses, But We Can Help Then Perform Better By Building On Their Strengths.

The Three Most Charismatic Leaders In This Century Inflicted More Suffering On The Human Race Than Almost Any Trio In History: Hitler, Stalin, And Mao. What Matters Is Not The Leader's Charisma. What Matters Is The Leader's Mission.