The Average Investor's Return Is Significantly Lower

Psychologists Really Aim To Be Scientists, White-coat Stuff, With Elaborate Statistics, Running Experiments.

The Illusion Of Skill Is Not Only An Individual Aberration; It Is Deeply Ingrained In The Culture Of The [investment Management] Industry.

The Psychologist, Paul Rozin, An Expert On Disgust, Observed That A Single Cockroach Will Completely Wreck The Appeal Of A Bowl Of Cherries, But A Cherry Will Do Nothing At All For A Bowl Of Cockroaches.

Organizations May Be Better Able To Tame Optimism Than Individuals Are.

It's Not A Case Of: 'read This Book And Then You'll Think Differently. I've Written This Book, And I Don't Think Differently.