The Aim Of Marketing Is To Make

The Enterprise That Does Not Innovate Ages And Declines. And In A Period Of Rapid Change Such As The Present, The Decline Will Be Fast.

Plans Are Worthless, But Planning Is Invaluable.

Not To Innovate Is The Single Largest Reason For The Decline Of Existing Organizations. Not To Know How To Manage Is The Single Largest Reason For The Failure Of New Ventures.

To Be Effective, Every Knowledge Worker, And Especially Every Executive, Therefore Needs To Dispose Of Time In Fairly Large Chunks. To Have Small Dribs And Drabs Of Time At His Disposal Will Not Be Sufficient Even If The Total Is An Impressive Number Of Hours.

Promotion Should Not Be More Important Than Accomplishment, Or Avoiding Instability More Important Than Taking The Right Risk.