The Aim Of Marketing Is To Make

To Survive And Succeed, Every Organization Will Have To Turn Itself Into A Change Agent

That Knowledge Has Become The Resource, Rather Than A Resource, Is What Makes Our Society "post-capitalist.

Knowledge Has To Be Improved, Challenged, And Increased Constantly, Or It Vanishes.

Managing Innovation Will Increasingly Become A Challenge To Management, And Especially To Top Management, And A Touchstone Of Its Competence.

An Executive Should Be A Realist; And No One Is Less Realistic Than The Cynic.