Tell Your Lizard (brain) To Shut Up.

If You Can't Make Money From Attention, You Should Do Something Else For A Living.

If You Set Your Bar At 'amazing' It's Awfully Difficult To Start. Your First Paragraph, Sketch, Formula, Sample Or Concept Isn't Going To Be Amazing. Your Tenth One Might Not Be Either. Confronted With The Gap Between Your Vision Of Perfect And The Reality Of What You've Created, The Easiest Path Is No Path. Shrug. Admit Defeat. Hit Delete. One More Reason To Follow Someone Else And Wait For Instructions. Of Course, The Only Path To Amazing Runs Directly Through Not-yet-amazing. But Not-yet-amazing Is A Great Place To Start, Because That's Where You Are.

You're Competing Against People In A State Of Flow, People Who Are Truly Committed, People Who Care Deeply About The Outcome.

I Think That The Economics Of Book Publishing Favor Hits With Long Book Runs. You Make All Your Money On The Last Bunch Of Books, Not The First.

Organizations That Destroy The Status Quo Win. Whatever The Status Quo Is, Changing It Gives You The Opportunity To Be Remarkable.