If You Take Action, You Will Be

The Value We Create Is Directly Related To How Much Valuable Information We Can Produce, How Much Trust We Can Earn, And How Often We Innovate.

Traditional Sales And Marketing Involves Increasing Market Shares, Which Means Selling As Much Of Your Product As You Can To As Many Customers As Possible. One-to-one Marketing Involves Driving For A Share Of Customer, Which Means Ensuring That Each Individual Customer Who Buys Your Product Buys More Product, Buys Only Your Brand, And Is Happy Using Your Product Instead Of Another To Solve His Problem. The True, Current Value Of Any One Customer Is A Function Of The Customer's Future Purchases, Across All The Product Lines, Brands, And Services Offered By You.

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.

As Our Society Gets More Complex And Our People Get More Complacent, The Role Of The Jester Is More Vital Than Ever Before. Please Stop Sitting Around. We Need You To Make A Ruckus.

When You Are Trusted Because You Care, It's Quite Likely The Revenue Will Take Care Of Itself