Tell The Truth, But Make The Truth

The Manufacturer Who Finds Himself Up The Creek Is The Short-sighted Opportunist Who Siphons Off All His Advertising Dollars For Short-term Promotions.

If It Is Something Important, Get A Colleague To Improve It.

Advertising Reflects The Mores Of Society, But It Does Not Influence Them.

Never Write An Advertisement Which You Wouldn't Want Your Family To Read. You Wouldn't Tell Lies To Your Own Wife. Don't Tell Them To Mine.

The Consumer Isn't A Moron; She Is Your Wife.