Success Is Something That Has To Be

Despite The Fact That Starbucks Has Grown To Be A Large Company. We've Always Played Music In Our Stores And Has Always Acted As An Opportunity To Create A Mood In Our Stores. And Customers Started Asking, "what Song Are You Playing And Can I Buy That?" . And We Said "no." And That Was Kind Of The Catalyst For Beginning To Look At Music. We Started Out With Our Own Compilations And After The Success Of That. We Had The Courage To Say, "let's Produce Our Own Record." And The First Record Was With Ray Charles Before He Unfortunately Passed Away.

Growing Up I Always Felt Like I Was Living On The Other Side Of The Tracks. I Knew The People On The Other Side Had More Resources, More Money, Happier Families.

Don't Be Threatened By People Smarter Than You.

Even Though People Are Under Economic Pressure, They Still Want To Support Those Brands With Values That Are Compatible With Their Own.

The Companies That Are Lasting Are Those That Are Authentic.