Smiling Can Be A Competitive Advantage. It

I Have Always Lived My Life By Making Lists: Lists Of People To Call, Lists Of Ideas, Lists Of Companies To Set Up, Lists Of People Who Can Make Things Happen. Each Day I Work Through These Lists, And That Sequence Of Calls Propels Me Forward.

If I'm Setting Up A New Business I'll Spend Three Or Four Months Learning Everything There Is About That Business, Everything There Is About That Subject And Then I Will Find Good People To Run It On A Day-to-day Basis, But Whilst They're Running It At Least I Know What They're Talking About When They Come Back To Me.

We've Got An Engaging, Edgy, Vibrant, Fun Product, ... It May Or May Not Work, But We're Going To Give It Our Best Shot.

We, We - As I Say, We Go In And Shake Up Other Industries And I Think, You Know, We Do It Differently And I Think That Industries Are Not Quite The Same As A Result Of Virgin Attacking The Market.

Smiling Can Be A Competitive Advantage. It Makes Everyone Feel Better And Every Situation Brighter.