Have Faith In Yourself. Think Yes Not

Be The Best At What You Do

What's The Most Critical Factor In Any Business Decision You'll Ever Have To Make? Basically, It Boils Down To This Question: If This All Crashes, Will It Bring The Whole House Tumbling Down Like A Pack Of Cards? One Business Matra Remains Embedded In My Brain - Protect The Downside.

When We Start A New Venture, We Base It On Hard Research And Analysis. Typically, We Review The Industry And Put Ourselves In Our Customer's Shoes To See What We Could Do Better.

However Tight Things Are, You Still Need To Have The Big Picture At The Forefront Of Your Mind.

Clearly In The Eyes Of The Consumer; The Brand Has Not Been Diluted, But We Must Guard Against That Happening At All Costs.