Since The Purpose Of Business Is To

...if We Expended All Our Energies Solely On Taking Care Of Our Own Needs We Would Stop Growing. In That Respect What We Call "soul" Can Be Viewed As The Surplus Energy That Can Be Invested Into Change And Transformation. As Such, It Is The Cutting Edge Of Evolution.

..such Practices And Beliefs, Which Interfere With Happiness, Are Neither Inevitable Nor Necessary; They Evolved By Chance, As A Result Of Random Responses To Accidental Conditions. But Once They Become Part Of The Norms And Habits Of A Culture, People Assume That This Is How Things Must Be; They Come To Believe They Have No Other Options.

It Is Amazing How Little Effort Most People Make To Improve Control Of Their Attention. If Reading A Book Seems Too Difficult, Instead Of Sharpening Concentration We Tend To Set It Aside And Instead Turn On The Television, Which Not Only Requires Minimal Attention, But In Fact Tends To Diffuse What Little It Commands With Choppy Editing, Commercial Interruptions, And Generally Inane Content.

I Have Devoted 30 Years Of Research To How Creative People Live And Work, To Make More Understandable The Mysterious Process By Which They Come Up With New Ideas And New Things. [...] If I Had To Express In One Word What Makes Their Personalities Different From Others, It's Complexity. They Show Tendencies Of Thought And Action That In Most People Are Segregated. They Contain Contradictory Extremes; Instead Of Being An "individual", Each Of Them Is A "multitude".

Creativity Is Any Act, Idea, Or Product That Changes An Existing Domain, Or That Transforms An Existing Domain Into A New One What Counts Is Whether The Novelty He Or She Produces Is Accepted For Inclusion In The Domain.