Simplification Is One Of The Most Difficult

The Most Important Thing Is That You Actually Care, That You Do Something To The Very Best Of Your Ability

A Small Change At The Beginning Of The Design Process Defines An Entirely Different Product At The End.

You Have To Deeply Understand The Essence Of A Product In Order To Be Able To Get Rid Of The Parts That Are Not Essential.

There Are A Thousand No's For Every Yes.

It's Very Easy To Make Something That Is New. So We Are Trying To Make Things That Are Better.