Its Difficult To Do Something Radically New,

It's Just Easier To Talk About Product Attributes That You Can Measure With A Number. Focus On Price, Screen Size, That's Easy. But There's A More Difficult Path, And That's To Make Better Products, Ones Where Maybe You Can't Measure Their Value Empirically.

The Most Important Thing Is That You Actually Care, That You Do Something To The Very Best Of Your Ability

Being Superficially Different Is The Goal Of So Many Of The Products We See... Rather Than Trying To Innovate And Genuinely Taking The Time, Investing The Resources And Caring Enough To Try And Make Something Better.

The Goal Of Apple Is Not To Make Money But To Make Really Nice Products, Really Great Products.

But One Of The Things That Really Irritates Me In Products Is When I'm Aware Of Designers Wagging Their Tails In My Face.