Screw-ups Are The Mark Of Excellence.

A Completely Free Library Is As Rare As A Truly Free Lunch.

Have You Set High Standards In The Past That Make It Clear What Level Of Performance You Demand?

I Urge You To Set A Tough, Quantitative Target For Adding "differentiators" As I Call Them, To Every Service You Provide.

Momentum Is A Fragile Force. Its Worst Enemy: Procrastination. Its Best Friend: A Deadline (think Election Day). Implication No. 1 (and There Is No No. 2): Get To Work! Now!

Brand Inside Is More Important Than Brand Outside For Sustained Success.