Relying Too Much On Proof Distracts You

Relying Too Much On Proof Distracts You From The Real Mission–which Is Emotional Connection.

The People Who Successfully Start Independent Businesses (franchises, I Think Are A Different Thing) Do It Because We Have No Real Choice In The Matter. The Voice In Our Heads Won't Shut Up Until We Discover If We're Right, If We Can Do It, If We Can Make Something Happen. This Is An Art, Our Art, And To Leave It Bottled Up Is A Crime.

If You'd Rather Be A Chooser, Enter A Market Or A Transaction Where You Have Something To Trade, Something Of Value, Something To Offer That's Difficult To Get Everywhere Else. If All You Have Is The Desire To Get Picked, That's Not Sufficient.

Micro Trends Matter More Than Macro Ones, But Most Of All, People Matter. Individual Human Beings With Names And Wants And Interests.

Try Is The Opposite Of Hiding.