The Internet Is Going To Change Marketing

If Your Team Is Filled With People Who Work For The Company, You'll Soon Be Defeated By Tribes Of People Who Work For A Cause.

Marketing By Interrupting People Isn’t Cost-effective Anymore. You Can’t Afford To Seek Out People And Send Them Unwanted Marketing Messages, In Large Groups, And Hope That Some Will Send You Money. Instead, The Future Belongs To Marketers Who Establish A Foundation And Process Where Interested People Can Market To Each Other. Ignite Consumer Networks And Then Get Out Of The Way And Let Them Talk.

The Scalable, Profitable Strategy Is To Change The Game, Not To Become The Most Average.

If You Are Love With The Perfect, Prepare To See It Swept Away. If You Are Able To Dream Of The Impossible, It Just Might Happen.

Anyone Who Takes Responsibility For Getting Something Done Is Welcome To Ask For The Authority To Do It.