Quality Brands Never Go Bankrupt.

Listen To The Customer's Complaint And Act Fast.

Most "necessary Evils" Are Far More Evil Than Necessary.

The Ability To Bounce Back After A Setback Is The Single Most Important Trait An Entrepreneurial Venture Can Possess.

Realize That The People Who Are Working With You, This Is Their Life. You Know, 80% Of Their Time Is Spent At Work. Make Sure That They're Proud Of What They're Doing, That They're Enjoying What They're Doing.

In A Sense, When We Started Virgin Atlantic, I Was Trying To Create An Airline For Myself. If You Try To Build The Perfect Airline For Yourself, It Will Be Appreciated By Others.