Be The Best At What You Do

Brands Always Mean Something. If You Don't Define What The Brand Means, Your Competitors Will

As We Drifted To Earth I Sat Up On The Glass Roof Of The Capsule, Watching The Beauty Of The Golden Dawn As It Broke Over The Desert. This Was A Day I Never Thought I'd See And The Rising Sun And Growing Warmth Of The Day Seemed Very Precious. It Made Me Aware That Hard-won Things Are More Valuable Than Those That Come Too Easily. It Reminded Me To Always Enjoy The Moment.

Respect Is How To Treat Everyone, Not Just Those You Want To Impress.

If You Look For The Best In Your Employees, They'll Flourish. If You Criticize Or Look For The Worst, They'll Shrivel Up. We All Need Lots Of Watering.

Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset. More Than Any Other Element, Fun Is The Secret Of Virgin's Success. I Am Aware That The Ideas Of Business As Being Fun And Creative Goes Right Against The Grain Of Convention, And It's Certainly Not How The They Teach It At Some Of Those Business Schools, Where Business Means Hard Grind And Lots Of 'discounted Cash Flows' And Net' Present Values'.