Profit Is What Happens When You Do

The Goal Of Climbing Big, Dangerous Mountains Should Be To Attain Some Sort Of Spiritual And Personal Growth, But This Won't Happen If You Compromise Away The Entire Process.

I'm The Company Philosopher And The Burr In The Saddle. I'm The One Who Says We Need To Try Harder, Improve The Quality Of Our Products, Become A Part Of The Political Process, Help Elect People Who Are Good For The Environment.

Fear Of The Unknown Is The Greatest Fear Of All.

I've Always Thought Of Myself As An 80 Percenter. I Like To Throw Myself Passionately Into A Sport Or Activity Until I Reach About An 80 Percent Proficiency Level. To Go Beyond That Requires An Obsession That Doesn't Appeal To Me. Once I Reach 80 Percent Level I Like To Go Off And Do Something Totally Different; That Probably Explains The Diversity Of The Patagonia Product Like - And Why Our Versatile, Multifaceted Clothes Are The Most Successful.

Yeah, Leading An Examined Life, I Always Say, Is A Pain In The Ass. It Adds An Element Of Complexity To Business That Most Businessmen Don't Want To Hear About. They Just Want To Call A Fabric Manufacturer, And Say, "hey, Give Us 10,000 Yards Of Shirting."