Profit Is What Happens When You Do

The Revolution Starts At The Bottom.

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

Most Of The Damage We Cause To The Planet Is The Result Of Our Own Ignorance.

But I'm Really Trying To Run This Company Like It Is Going To Be Here A Hundred Years From Now. That's What's Important.

Going Back To A Simpler Life Based On Living By Sufficiency Rather Than Excess Is Not A Step Backward.