Profit Is What Happens When You Do

I've Accepted The Fact That There's A Beginning And End To Everything. All Species Are Born, Evolve, And Then Die Off. We're Going Through The 6th Great Extinction And The Large Mammals Are Going First And, You Know What - We're Large Mammals!

Nature Doesn't Like Empires. It Doesn't Like Accumulation In One Place, It Doesn't Like Monoculture. It's Always Trying To Make Diverse Species. It Wants To Spread Everything Out. And We're Constantly Trying To Hold Everything In.

One Thing I Did Not Want To Change, Even If We Got Serious, Work Had To Be Enjoyable On A Daily Basis. We All Had To Come To Work On The Balls Of Our Feet And Go Up The Stairs Two At A Time.

The Word Adventure Has Gotten Overused. For Me, When Everything Goes Wrong - That's When Adventure Starts

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.